Flashmobs: Red Light Green Light....Whose In?

Flashmobs have been going on for six years, ever since a group of people decided to have some very coordinated, organized fun in a Macy's. The experience has grown exponentially since then, with all different sorts of flashmobs taking place all over the world. From flashmobs involving TAG, to flashmobs involving a game of FREEZE, flashmobs have trancended to a global experience, making the world a giant playground.

Print can add even more to flashmobs and expand the artform via text messages. With traditional print someone would have to take out an ad in a paper, mail letters, or post flyers across the city if they wanted to organize a flashmob. This is archaic and requires entirely too much work. But by text this problem is alleviated.

Imagine a massive game of Red Light, Green Light in the middle of Times Square. Who would be dictating when the light changes? Someone with a bullhorn? Someone with a high powered microphone? No.....someone with Iphone and hell of alot of phone numbers.